Community Assist - POWERHANDZ Blog

Community Assist

Each month during the NBA regular season, the NBA Cares Community Assist Award is awarded to an NBA player in recognition of his outstanding commitment and dedication to making a difference in his community.

This past December, POWERHANDZ ambassador Isaiah Thomas received this award in recognition of his continued dedication to improving the lives of youth across the country through community outreach and mentorship, the NBA announced today.

To celebrate NBA Cares Season of Giving in December, Thomas hosted a holiday party for 70 children of Boston military servicemen and women, sponsored a holiday toy giveaway for 75 youth of military families throughout Tacoma, Washington, and spread holiday cheer when visiting more than 100 pediatric patients alongside his teammates at the Boston Children’s Hospital.

When his current neighborhood of Cambridge was recently devastated by a 10-alarm fire, Thomas immediately worked with the city to provide an evening of peace for more than 200 people affected by the tragedy.  Thomas also works year-round to campaign for world hunger relief and emergency aid, grant wishes in partnership with the Make-A-Wish Foundation and provide much-needed school supplies to kids in local communities.

Thomas recently participated in a new PSA for MENTOR’s “In Real Life” campaign, part of the NBA family’s ongoing partnership with MENTOR in support of the My Brother’s Keeper initiative.  In addition to encouraging Americans to become mentors at, Thomas works with children of all ages through his I.T. Help Desk program, which helps local organizations connect Thomas with youth in need of mentorship.  He also hosts the Memorial Day Zeke-End Basketball tournament in Tacoma each summer and works with the “Bridging the Gap” intervention program in Boston, mentoring first-time juvenile offenders by providing them volunteer opportunities and advice for overcoming obstacles.

“Since entering the league, giving back to the community has been a priority for me both in the cities I’ve played and in my hometown of Tacoma, Washington,” said Thomas.  “I look forward to continuing to help those facing challenges big and small so they can ultimately overcome adversity and achieve success.”

Now at the end of the year, NBA Cares presents one of the monthly recipients the award for the NBA Community Assist Athlete of the Year. We need your help to get Isaiah votes. Simply post the pic below on your social pages with the hashtags; #NBACares, #NBACommunityAssist and tag @NBACares.

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Our athletes are focused on making an impact on and off the court and we truly appreciate your help.

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