Through its custom avatars, sports-focused gameplay, trivia and in-house livestreams, Stadium Live has so far earned 500,000 users and claims 93% of them are Gen Z’s born between 1997 and 2010 . The startup’s premise is that its Metaverse build-out (trademarked as StadiumVerse), chat and short-form sports content will attract young adults who grew up in digital culture and prefer real-time social platforms.

“I started watching Stadium Live because the ESPN of the world, they’re targeting Millennials, they’re going into sports betting,” the company’s CEO, Kevin Kim, told SportTech. “They’re still one-directional sports news and all that stuff. And I said, ‘Who’s making this for the next generation, which is Gen Z?’”