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The Rise Of Black-Owned Fitness Gear Brands

The fitness-equipment landscape has never been this expansive. Ever since the pandemic sparked an uptick in sales of home gym equipment, gear companies have been in overdrive, pumping out everything from adjustable dumbbells to connected cardio machines to fully wireless recovery boots.

But amid all that innovation, something’s still missing. Scan the companies driving the next generation of workout gear and you’ll see little diversity. Most major fitness brands have overwhelmingly white ownership. While the equipment offerings have grown increasingly diverse, the faces that bring you that equipment have not.

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